Sally Ryan is a sales specialist for Zenterprise Global Corp., a publicly traded company who markets and sells tiny, permanent in-ear implants made for humans to help them reduce stress, increase focus, and have a more positive outlook on life. She believes the implants minimize anxiety, bring joy, a sense of well-being, as well as the ability for customers to succeed in whatever life endeavors they choose to engage in. She feels good about a feature the implants have where customers can turn the implant functionality on or off at their will.
Sally routinely achieves star sales awards and receives generous quarterly corporate bonuses, but recently began to question the safety of the implants after reading social media posts by Torani Jacobs suggesting the implants may be detrimental to customers’ health.
Should Sally interview customers directly after they begin using the implants to gain customer experience data? Or, should Sally ignore online sentiment and continue to rely on Zenterprise’s internal customer experience reports to gauge the safety and effectiveness of the implants she’s selling?
[[Interview customers directly]]
[[Ignore online sentiment]]Sally interviews 5 existing customers on her own time and learns that they all have had suicidal thoughts since receiving and using the implants and find the urge to leave the implant functionality on increasingly difficult to resist. Suspecting the safety and possible addictive nature of the implants, she begins recording sales meeting notes, conversations with her boss, Mac Meritus, and documenting internal corporate email exchanges.
Should Sally meet with, Torani Jacobs and discuss her concerns?
Should Sally simply file her findings and continue selling the implants as normal?
[[Meet with Torani]]
[[Continue selling as normal]]Sally ignores her conscience, exceeds her quarterly implant sales by the highest margin to date, and receives a larger-than- average quarterly sales bonus.
However, Sally becomes aware of the danger of the implants after news that a local college student, Ben Ami, had a near-death experience after he jumped off a bridge into a river, possibly related to his increasing use of his implant. Zenterprise Global issues a press release affirming the safety and Federal Drug Administration approval of the implants.
Should Sally share her concerns with her boss, Mac Meritus, privately and suggest they share her interview notes with Zenterprise’s board of directors for potential recall of the implants?
Should Sally ignore her suspicions and continue selling implants to the public?
[[Meet with Mac Meritus]]
[[Continue selling implants]]Sally shares her private customer interview notes with Torani, and together they devise a plan to release the information to the public via social media and news broadcasts. Additionally, they craft a letter to be delivered to Zenterprise’s board of directors, urging them to recall the implants, but first they are advised to seek legal council from a close friend.
[[Legal Advice]]
Sally continues to ponder recent events related to Zenterprise’s implants, but decides not to take any action at this time. She convinces herself there isn’t enough evidence to link customer sentiments about suicidal thoughts, possible addition to the implants, and news of Ben Ami’s experience with the implant’s functionality.
[[Can money buy happiness?]] In a one-on-one meeting with Mac, Sally confesses she’s collected data about the implants from five customers and believes the Zenterprise board of directors should be notified about her findings in order to protect existing and potential customers from harm.
Should Sally turn over her data to Mac? Or, should she agree to turn over her data to Mac but hold off doing so until she connects with Torani again about potential next steps?
[[Turn over data]]
[[Hold off turning over data]]Sally and Torani successfully release the effects of Zenterprise’s implants; this information spreads through society like wildfire. Zenterprise is immediately under federal investigation, lawsuits are piling up from students (just like Ben), and Mac is being severely punished by corporate leaders for not being able to prevent the information leak. Ben Ami is able to recover from his near-death experience, but will suffer lifelong consequences from the effects of the narcotics.
[[Start]]Mac acknowledges Sally’s concerns and asks her to share her data with him so he can pass it along to the board of directors. Secretly, though, he emails the board to explain that they have a public relations problem and need to find a way to stifle the release of Sally’s data to protect corporate profits, [[but it's too late.]]Sally and Torani are unable to leak the information under the watchful eye of Mac, but they get in contact with Ben Ami. Ben decides to release this information while suing Zenterprise due to his life-threatening injury. Sally decides to have her implants surgically removed and leaves her job at Zenterprise.
[[Start]]Sally and Torani successfully release the effects of Zenterprise’s implants; this information spreads through society like wildfire. Zenterprise is immediately under federal investigation, lawsuits are piling up from students (just like Ben), and Mac is being severely punished by corporate leaders for not being able to prevent the information leak. Ben Ami is able to recover from his near-death experience, but will suffer lifelong consequences from the effects of the narcotics.
[[Start]]Attorney Jerry Peabody reviews Sally's employment agreement and discover both a non-compete and non-disclosure clause which puts all of Sally's personal assets in jeporady if Torani and her proceed with the press release. "I never read the fine print!" exclaimed Sally. Unwilling to risk a lengthy and costly court battle, Sally decides to turn in her resignation letter, cash in her 401K and leave Zenterprise Global.
[[Start]]Sally Ryan remains a top seller, steadily building her wealth, but her hardened heart increasingly drives her into social isolation and a growing disconnect from life.
[[Start]]